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Irina Schrotter Shop
  • Nomination for the “Interior Space Architecture / Corporate and Retail Space Design” section

Irina Schrotter Shop

Authors: arh. Andrei Clontea, arh. Elena Ionescu-Viziteu, arh. Stefania Malaeru
Firm: via arhitecture

Builder: StudioLoho
Client: Irina Schrotter
Photo: Arthur Tintu

Authors’ Comment

The interior design project assumes the contrasts between the finishes chosen for the floor, walls, ceiling and the clothing item.
From a spatial point of view, the mirror from the central pillar focuses all the attention on itself and also throughout the entire project.
The mirror pillar concentrates the arrangement of clothing items and coordinates the circulation.

In the design process, the space was imagined like an exhibition capsule, a volume in which clothing items can be easily inserted.
In this scenario, the space does not have equivalent limits, but relies on different areas of distance and proximity, so that the interaction between customers and the objects exposed for sale is easy.
The desk area located at the back of the store marks the closure of the space, a gesture supported by a fabric-curtain that hides the fitting rooms for customers.