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Grohe HQ Romania

Grohe HQ Romania

Authors: arh. Sonia Troancă, arh. Andrei Crăciun
Firm: AXS Studio

Collaborators:
Beneficiari: Grohe România
Arhitectură clădire: ADN BA
Executant fit-out: Techno Office
Photo: arh.int. Alexandru Prodan

Authors’ Comment

Grohe is an internationally recognized company for its diversified range of products and solutions for construction works. The company is a national market leader in the supply of sanitary objects and accessories.

The new headquarter of the company is located in one of the most representative and modern office buildings in the capital: Matei Millo Offices.
The furnished space is located on the 1st floor of the building, has a usable area of ​​400 sqm, and benefits from access to a generous terrace and a private loggia, both opening onto the surrounding historic urban landscape.

The design mainly aimed to integrate the company's values ​​and to create a concept that would unify all the characteristic elements of the brand. The project is a result of a close and harmonious collaboration with the company's team, developed throughout the whole project and implementation.

In addition to the office spaces, the headquarters incorporate exhibition areas of the products and the solutions that the company can offer. The proposed installations and exhibition vignettes are minimalist interventions, materialized in simple shapes and painted in neutral colors. Their main goal is to highlight the products and their characteristics: the quality of the finishes, their functionality, and technology.

Natural elements and materials, such as wood and marble, were used in the arrangement. These follow the brand's philosophy and express a sustainable approach towards the built environment. Vegetation has been introduced in the form of plant walls and planters, which enrich the space and provide a warm and welcoming atmosphere for team members and visitors alike.

The color palette brings together shades of blue, gray, and white, representative of the brand. The vibrant, bold blue color predominates throughout the design and reflects the passion and pleasure for water "Pure Freude an Wasser" and also expresses the company's perseverance in terms of the concept of sustainability and of innovation.