Orthogether Clinic

Authors’ Comment

Starting from the story of the house where the actor Vladimir Maximilian lived and the story of the Ortogether clinic, we wanted to create a truly unique space, where art and medicine meet in a unique and captivating way. Located in a historic building that bears the mark of time, the clinic becomes a meeting place between tradition and innovation, where oral health becomes an unforgettable spectacle. We imagined the entire space in a theatrical, scenographic atmosphere that transforms the medical experience into an artistic act. In our documentation, we found archival texts and images of the actor Vladimir Maximilian in various roles and plays that he played, which we integrated at a decorative level into the entire layout. This is how we chose to name the cabinets with the names of the plays in which the actors played. Each space becomes a stage on which another play act unfolds, offering patients a journey through magic and aesthetics. The cabinets have names that evoke the theatrical atmosphere, from "The Net Doctor" to "The King of the Hunters", "The Pope is Polishing", as well as "The Lady in Red".
The patient's well-being begins with the environment in which he is, thus the entire arrangement turns the visit to the dentist into a comfortable, warm, and welcoming experience. We went for a strong contrast of color and light, using the chromatic range representative of the Ortogether image: black, yellow, and gray. For the lighting part, we have chosen to introduce spotlight-type atmospheric spotlights. In the areas dedicated to the photo studio and where children are waiting and playing, we have also introduced curtain-type elements that can be a suitable background for photo sessions. Warm materials such as wood, and colorful decorations with wallpaper create a welcoming atmosphere.
Through this unique combination of medicine and art, we want to open the curtain to a world of oral health where patients become the protagonists, and healthy smiles are applauded at every stage of treatment.