Berliner Donuts

Authors’ Comment

The second Berliner Donuts location, situated in the One Verdi Park complex, explores the interplay between product display and spatial design through a monochromatic and minimalist approach. We designed a space that not only highlights the products but also engages with the materials and textures that shape the environment.
Our design process was playful, incorporating both traditional design and non-design elements already present in the space. This dialogue between the planned and the incidental infuses the environment with a dynamic energy.
A key concept of the project was to elevate materials typically concealed in the background, technical or hidden structural components, bringing them to the forefront. Drywall panels, commonly understated, were repurposed as the primary chromatic foundation, serving as a neutral backdrop for the other materials. The organic and imperfect texture of the central wall juxtaposes the precision of the geometric furniture, which, with its simple lines, brings balance to the space.
The stainless steel bar emerges as the focal point, its materiality setting it apart as the central feature around which all other elements gravitate. It becomes a point of visual and functional convergence, grounding the space while allowing the design narrative to unfold around it.