Authors’ Comment
We approached this design advancing Beiersdorf's brand identity while understanding the space as a whole. The office space harmonizes functionality and comfort, embracing a holistic design that enhances connectivity and employee well-being. With a palette of neutral tones and fluid, curved lines in both the flooring and partitions, the atmosphere feels organic and welcoming.
A standout element of the design is the "river" composed of an emblematic product recognized worldwide, evoking the essence of Bucharest. This infusion of local flair imbues the space with a unique and authentic charm.
Drawing inspiration from cozy coffee shops, the lobby exudes warmth and hospitality, setting a relaxed tone for visitors. Abundant natural light floods the space, promoting openness and vitality. Additionally, the cafeteria serves as a lively social hub, fostering collaboration and relaxation. In essence, the interior design creates an inviting and dynamic workspace where colleagues can thrive and connect.