OPTIblu Craiova

Authors’ Comment

The new Optiblu optical store in Craiova is an elegant expression of minimalist design that combines functionality with aesthetics. The space successfully creates a modern yet welcoming atmosphere through blue accents and wooden elements that warm up the entire ambiance. The walls are decorated with a print of an iris, which not only captures attention but also serves as a visual focal point that brings coherence to the overall concept. The store's flooring is made of two different finishes that blend through circular shapes, adding dynamism and fluidity to the space.

From an aesthetic point of view, the minimalist design adopted at Optiblu stands out through clean lines and the elegant simplicity of the materials. The greenery strategically integrated into the space not only refreshes the atmosphere but also creates a sense of well-being, contributing to the overall aesthetics and connection with nature. Well-positioned lights emphasize clarity and transparency, two essential values in the relationship with customers.

The space is designed to be accessible to all categories of clients, including people with disabilities, featuring generous access pathways and ergonomically positioned furniture that facilitates movement and interaction. Additionally, the wide variety of available eyewear includes models for all ages, styles, and needs, ensuring that each customer can find the perfect pair, whether they are looking for prescription glasses, sunglasses, or models specifically designed for children.

Sustainability is also a central element in the design of the Optiblu store. The materials used in the interior design are carefully selected, emphasizing eco-friendly and durable solutions. The lighting system uses energy-efficient LED bulbs, thereby reducing energy consumption and the environmental impact.

Optiblu is not just an optical store; it is a place where every visitor is greeted with care and dedication, offering a friendly and sustainable environment.