E.On showroom interior design

Authors’ Comment

This exhibition showroom was designed for an electricity supplier who wanted to transcend the traditional exhibition space into a sensory experience.
The showroom concept takes shape from an idea: the visual materialization of electricity and its abstract and dynamic essence. The starting point was not an object, but a graph. More precisely, the graph of an electric wave - the representation of an electric field, its wave propagation and energy flow.
At the core of the project is a sculptural network of vertical, cylindrical elements arranged along a sinuous path through space.
The up and down rhythm of the vertical cylindrical elements invites the visitor to explore and discover the space. The organic shape of the parametric structure together with the variations in height, subtly distort the perception of space, stimulating curiosity and providing a unique backdrop aligned with the innovation and dynamics of electricity.
Therefore, the project portrays a parametric inhabited sculpture through an arrangement that represents electrical energy using the universal language of form, space and movement. Here, energy becomes a visual alternation and its graphic form comes to life under the footsteps of the visitor.