The central ring of the city is divided into the two banks of the Dâmbovița River, the South and the North, becoming a mental separation between the two areas. On one side, the Historical Centre full of overlapped memory, with its 18th century churches, the Lipscania, buildings of the interwar period, and on the other side: the urban trauma of the spatial fabric transfigured without the support of the cultural substrate: the construction of the new Civic Centre and the People's Palace during the socialist period. The design was drafted with the desire to trigger a process of urban regeneration through architecture and culture, in the City Historical Centre, which is currently in a state of disrepair. The architectural insertion proposes a new cultural landmark, but also a solution to the issue of the mental link between the two banks of the river through the public space of the museum that leads the city dweller and the tourist, from the Historical Centre to the river and vice versa.
The Bucharest New Art Museum is defined as a functional mix of museum spaces and a centre dedicated to contemporary arts. The architectural proposal aims to create a mental link between the two banks of the Dâmbovița river and to trigger a process of urban regeneration upon the Historical Centre.