Zehava Createur Joaillier

Authors’ Comment

The design concept stems from the idea of a creative atelier dedicated to designer jewelry. The design relies on an intentionally "raw" aesthetic, defined by the honest exposure of materials and the continuous dialogue between rough surfaces and refined details.

The spatial arrangement is based on a play of staggered geometric volumes, both in plan and in elevation, guiding the visitor's path. The angular shapes are also echoed on the ceiling, where the geometry is adopted by suspended panels. These serve a dual functional purpose: they integrate the technical lighting systems and ensure the acoustic comfort of the space, being made of sound-absorbing materials.

The aim was to create a neutral and homogeneous background in a warm, earthy color palette that resonates with the "brown & gold" hues of the wood. To accentuate the contrast and free up the maximum height of the space, the ceiling was stripped back, and the original concrete slab was left completely exposed.

The spatial tension is dictated by the recurring contrast between rough and polished materials (stone and wood, brass and concrete). To articulate these transitions, brass inlays were used in the form of horizontal stripes, creating clear and elegant visual breaks between adjacent finishes.

The central display pieces are treated as independent sculptural volumes. The rough stone blocks, cut into a diamond-shaped geometry, function as massive pedestals. These support the upper glass and wood display cases, acting as the accent element where the precious object is exhibited. This stratification highlights the opposition between the weight and rough texture of the base and the delicacy of the exposed jewelry.