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Jovsky Studio

Jovsky Studio

Authors: Alex Adam, Roger Pop, Andreea Armeanu, Elena Radulescu, Adrian Bratescu, Roxana Pandele, Nicole Beschieru, Anamaria Andritoiu
Firm: AASTUDIO ARCHITECTURE & DESIGN

Collaborators:
MOBILIER CUSTOM:
Nume firma: TRI-VENUS
Nume si prenume reprezentant: Grig Dumitru

MOBILIER CUSTOM (canapele, fotolii):
Nume firma: MILLE Bucuresti

DECOR BALUSTRADA – RECEPTIE:
Nume firma: TUKUMA WORKS
Nume si prenume reprezentant: Ioan Moldovan

MICROCIMENT:
Nume firma: GBE Romania
Nume si prenume reprezentant: Sorin Trifan

DRAPERII:
Nume firma: Zonda Project SRL
Nume si prenume reprezentant: Mihaela Moldovan

ILUMINAT:
Nume firma: KEM INVEST
Nume si prenume reprezentant: Constantin Comsa

ELEMENTE DE STICLA:
Nume firma: Ragazzino 2009
Nume si prenume reprezentant: Iulian Oprea

OBIECTE SANITARE:
Nume firma: Diseno
Nume si prenume reprezentant: Oana Floria

Builder:
Nume firma: SCREW FIT
Nume si prenume reprezentant: Andreea Brebene
Photo: Marius Tanef

Authors’ Comment

The interior is conceived as a contemporary commercial space with a sculptural character, where interior architecture goes beyond a strictly utilitarian function to create a distinctive and memorable visual experience. The concept is based on the contrast between rigorous geometries and organic, fluid interventions, resulting in an atmosphere with a futuristic and sophisticated expression.

The spatial composition is defined by a predominantly neutral colour palette built around white, light greys, black, and natural wood accents, complemented by chrome elements and subtle dark blue accents. The neutrality of the background allows the architectural elements and furniture to become the main visual landmarks within the interior.

One of the defining elements of the project is the white sculptural intervention with its fluid geometry, extending through and connecting different areas of the salon. Its form behaves almost like a continuous architectural membrane, characterised by undulating surfaces, softened edges, and organic transitions. Through its three-dimensional quality, it introduces a deliberate counterpoint to the rectilinear lines of the existing architecture and becomes a strong identity element within the space.

Materials are used according to a logic of tactile and visual contrast. The glossy, continuous white surfaces of the sculptural elements are juxtaposed with natural-looking wood, mirrored surfaces, chrome metal, and the matte finishes of the flooring.

Lighting is treated as an integral part of the interior architecture. General lighting, adjustable spotlights, and linear architectural lighting are used simultaneously, with the latter integrated into the furniture and along the contours of selected vertical elements.

The interior organisation follows a clear functional zoning strategy without relying on substantial physical partitions. Workstations, styling areas, and auxiliary spaces are defined primarily through furniture, mirrors, changes in perspective, and sculptural elements.

This approach preserves the visual permeability of the space, which is essential in a beauty salon: clients are able to perceive several areas of the interior simultaneously, while the activity of the salon itself becomes part of the spatial experience.

The white sculptural element also functions as a wayfinding device, generating a sequence of visual frames and perspectives and transforming circulation through the space into an architectural experience.