GR.U

Authors’ Comment

The project proposes the interior design of a premium clothing and footwear store located on Unirii Boulevard, in the heart of the capital. The architectural concept capitalizes on the iconic location and proposes a space that blends elegance with the expressiveness of contemporary materials.
The design relies on a cold-warm contrast, materialized by combining metal panels, concrete-effect plaster, and stone with the warm textures of wood and oxidized decorative plaster. This duality creates an aesthetic equilibrium that defines the identity of the space, highlighting the displayed products.
Lighting plays an essential role, conceived both as a tool to accentuate fashion items and as an element of architectural scenography. The interplay of light and shadow dynamizes the interior and enhances the perception of the materials.
The visual composition is structured around two focal points: right next to the entrance, the reception area visually dominates through the presence of a backlit onyx wall, a spectacular feature that marks the space's identity. On the opposite side, a display stand made entirely of mirrors creates an illusion of continuity and depth, amplifying the spatial dimensions.
The visitor's experience is completed by a relaxation and socializing area located just before the fitting rooms. This includes a coffee lounge with comfortable sofas, transforming the store into a meeting place and a leisure destination.