GR.B

Authors’ Comment

The project proposes the interior design of the Gente Ricca multibrand store, located in Băneasa Shopping City, creating a fluid space that blends contemporary aesthetics with natural accents. The design relies on a strong contrast of textures: the cold, industrial surfaces made of stainless steel panels and mirrors are balanced by the presence of natural wood and rough, textured finishes. This duality creates an aesthetic equilibrium that defines the identity of the space, keeping the displayed products in the foreground.

The volumetry of the space is shaped by a central display area, conceived as a core. This island is defined by a geometric wooden plinth, dedicated to footwear display. The rigor of this base element is vertically balanced by thin metal shelves suspended on cables, which convey a sense of lightness and rhythm. To counterbalance the firm lines of this central core, the perimeter areas intended for clothing display use metal panels as a backdrop. The upper and lower edges of these panels curve fluidly, softening the harshness of the industrial materials through a continuous and organic visual transition.

The spatial composition is structured around major focal points. The reception area visually dominates through the presence of a spectacular backlit onyx wall, an element of architectural scenography that provides warmth and depth to the central axis. Above this area, the core of the space is uniformly illuminated by a stretched geometric Barrisol membrane, which becomes a suspended sculptural element in itself. This main light source is complemented by a track lighting system and linear ambient lighting at the furniture level, acting as accent lights meant to highlight the fashion items. Further on, in the fitting room area, the use of mirrors on parallel walls, interspersed with vertical light tubes, generates an optical illusion of infinite reflections, spectacularly amplifying the physical limits of the room.

The entire layout is conceived as a gallery-like journey.