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Blue 446

Blue 446

Authors: arh. Alina Vîlcu, arh. Gabriel Ciobanu, arh. Radu Dumencu

Beneficiar: Blue Agency

Authors’ Comment

The project is a space for a media company that has gone through a recent rebranding process. Blue449 (formerly Optimedia) is based on the open source concept. Openness, flexibility and collaboration, values we have visually translated into open colors, airy spaces, visual accents from nature and graphics, which give depth to space. We reported on simplicity and light. The agency occupies 150 square meters and initially the space was fragmented by the walls. We opened up everything, configuring an interesting central area around which the offices are organized, to encourage communication between team members.

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