Authors’ CommentThe space, 700sqm, occupies the ground floor and the mezzanine of a residential building in Unirii Square. Functionally, the space has the work areas with the public, the brand interaction, training areas, and individual work areas. The space has been completely reconfigured by re-partitioning, repositioning of the installations and total change of existing finishes. Conceptually, the intention was to transmit Avon brand values and create a "statement" space that reflects the specific organizational culture - easy going, friendly and contemporary. Thus, we overlaid urban elements with feminine and homey elements.