Anne Bebe

Authors’ Comment

Anne Bebe is a 20-year-old Romanian brand, consisting in stores for children's products. They requested a refresh of their brand image when opening a new store in Sun Plaza shopping center. Therefore, the intervention was both in terms of branding, but also in terms of shaping a new concept of stores that can adapt to any space. The idea behind the proposed design is of a playful, fairytale space, that's why we started with an arcade as a leitmotif, and we created the impression of a portico on the contour walls, an idea supported by the background image that suggests a landscape, a forest, which creates the feeling that you are in an outdoor space. The chosen color scheme is quite light - ivory, wood, gray combined with brass accents to create an elegant space.