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Fromage concept store

București, România
Authors: arch. Miruna PRIBEAGU – arhitect, arch. Dan - Gabriel PRIBEAGU – arhitect, arch. Alexandra-Maria CRIȘAN – arhitect / SC REFLEX ARCHITECTURE SRL
Collaborators: arh. Laura Lascar
arh. Horia Horobeanu

Authors’ Comment

Designed as a shop in a store, this specialties stand tackles presence - making a statement over the informational texture of a hypermarket by introducing a key element in the composition. This is the case with the design of the ceiling, with a distinct, frolic appearance that breaks through the limits of the enclosing glazed volume, thus emphasizing the entrance with an eccentric gesture.
The space is a blend of elegance and touch of vintage, creating an appropriate medium for displaying diversity within this category of products. Natural wooden platters that contrast black slate countertops pin the delicacies by creating a genuine market experience. The lighting scheme with incandescent light animates the space and brings more depth to this gourmet scenography. In the center of the created environment, a wooden box silhouette, resembling a house – as a positive space, frames a special stand with chosen specialties brought from all over the world, the only place of its kind in Bucharest.
Tradition / innovation, taste / senses, fromage / wine, special flavors, were all gathered in one place. Thus was born "Fromagerie".



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